Movio's new deal with Walt Disney Pictures to supply research, analytics products and services is "the Holy Grail" for the company, chief executive Will Palmer said.
The company, which is part of cinema-point-of-sale systems supplier Vista, said that Disney - which nows Marvel Studios - had settled on a multi-year deal, making it the last of the major studios to sign.
"It's definitely the one that, for us, is the Holy Grail," Palmer told the Herald.
Executives said the terms of the agreement were confidential.